The MAC counter excites me as I think that the colour scheme is very sleek and professional looking. I also enjoy how the wide range of coloured products stand out against the dark background making it very inviting. In MAC the range of products is very large, from skin care to professional make-up. MAC make-up is aimed at a wide audience including teenagers and professional make-up artists, and the company motto is 'All Ages, All Races, All Sexes'. I had heard of the brand before this exercise due to its high popularity and excellent product quality. I think that the make-up itself covers a wide range of people due to the high diversity, but prices may favour people with a higher disposable income. There are many hero products of the brand including Studio Fix Fluid Foundation and Ri Ri Woo lipstick.
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| MAC Counter |
Bobbi Brown
The layout and displays of the Bobbi Brown counter excite me greatly and I love how all the blushes, eyeshadows, lip glosses and lipsticks are at the front of the counter, making a beautiful, colourful and tempting display. The product range of Bobbi Brown is also very large, but unlike MAC I feel the product range is less professional and more domestic. The products are aimed at all ages and due to the vast quantity and good quality of the brand I had previously heard of it. Like other high end brands I think that it does cover everyone but is more accessible to people of a higher income. The Bobbi Brown hero products were on display at the counter which I thought was very interesting with the Gel Eyeliner being the most popular.
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| Bobbi Brown Counter |
The girly and pretty charm of the Benefit counter really excites me. I love the antique feel and soft pinks and pastel colours used. The packaging of all the products is very beautiful and intricate making the overall effect of the counter my favourite. The range of products is wide but, like Bobbi Brown, I feel it is more domestic make-up. I think that the audience of this brand is everyone but is generally aimed at young girls. Benefit is a large company with many of the world's leading products and I had previously heard of them. I think that it does cover everyone due to the large amounts of products available including skin care. The hero products of Benefit is the 'They're Real' mascara which is the biggest sold mascara in the UK.
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| Benefit Counter |
Smashbox
I really like the professional look of the Smashbox counter and products. The range of products on offer is large, especially the primer range. I think that the target audience of the brand is generally everyone however, along with other designer cosmetic brands, is more attractive to people with a higher disposable income. I had previously heard of Smashbox due to the popularity of the Photo Finish Primer. I think that the brand does cover everyone due to the range of products it offers. Undoubtably the hero product of Smashbox is the Photo Finish primer.
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| Smashbox Counter |
I like how the Laura Mercier counter appears very established and sophisticated. I think that the range of products is more limited than other brands, with only the basic make-up being available, along with skin care, but there is still a wide range of colours. I think that the target audience ranges from young to mature adults but that the main consumer is older which is reflected in the prices and displays. I had also heard of this brand previously. I think that Laura Mercier does potentially cover everyone but I believe it to be unobtainable to people on a budget, for example students. The hero product of the brand is the Secret Camouflage concealer which won In Style Best Beauty Buy 2014 concealer.
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| Laura Mercier Counter |
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